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The Chicago Academy for the Arts

My role: Associate Creative Director and Writer

Chicago's secondary school for aspiring young artists had long been known for launching students into successful careers in the arts, but families weren't as aware of the school's rigorous academic program nor it's equally impressive list of alums excelling in careers beyond the arts. This gap in understanding became painfully obvious in the midst of an economic downturn, when many parents balked at sending their kids to "art school." On a shoestring budget, we launched a high-impact repositioning campaign throughout the Chicago Metropolitan Area that not only showed how the Academy provided both artistic and academic preparation but also how these twin endeavors launched students onto the path of pursuing their most ambitious dreams in life—whatever those dreams may become—with curiosity, discipline, focus, and determination.