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Morehouse College

My role: Creative Director

Morehouse College—historically black, male college in Atlanta—is renowned for having produced some of the world's great black leaders, most notably the Rev. Martin Luther King, Jr. But the powerful narrative of Morehouse’s civil rights legacy paradoxically began making the college seem less relevant in 2014 America, where many cited a two-term black president as evidence of an increasingly “post-racial” society. Too many prospective families and major donors were being swayed by arguments that HBCUs were now less necessary. Our task: To discern and express the value proposition of Morehouse College today as the maker of tomorrow's black leaders, not only in the ongoing struggle for civil rights but at the leading edge of every world-shaping industry.