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Saint Agnes Academy
My role: Creative Director
Saint Agnes Academy, a prestigious Dominican all-girls school in Houston, Texas, enjoyed the total devotion of alumni and other insiders for its ability to graduate strong, young women with a sense of personal passion and public purpose. But the school's powerhouse reputation created some inaccurate perceptions. For those lacking first-hand experience, Saint Agnes became known as the school for "alpha girls, liberals, lesbians" and, for many, definitely "not Catholic enough." Our challenge: To communicate the school's radical Dominican identity with authenticity, passion, purpose, and voice—just like amazing girls of Saint Agnes.
"Standing strong in service of truth, knowing who you really are, taking matters into your own hands—that is what Dominicanism looks like.
And now it's what our school looks like to others. It's who we really are." –school administrator