My role: Associate Creative Director and Writer
Critical intellectual inquiry, social activism, and spiritual consciousness: for more than 200 years, Westtown School had launched its graduates into successful careers and world-changing lives through an educational experience built on these values and practices. But the message wasn't sticking with kids. Through a print-to-digital campaign that brought together old-school polaroid snaps with smartphone selfies and other personal photography, we got students interested in one of the central tenants of Quaker education and belief: the Truth can come from any corner of the room. A direct mail campaign guided students to thetruthaccordingtome.com, a microsite where students and prospective students shared their own perspectives on school, life, and learning. The result: Inquiries immediately went up 19% and, ultimately, 32% more students enrolled.